ALTITUDE DREAM BRAND GUIDELINES (SUMMARY)

COLOURS
Altitude Blue  #0076B9  rgb(0, 118, 185)  core
Altitude Deep  #005B91  rgb(0, 91, 145)  core
Night          #06436B  rgb(6, 67, 107)  core
Glacier        #86CFEF  rgb(134, 207, 239)  core
Ice            #D7E6F2  rgb(215, 230, 242)  support
Mist           #EAF4FB  rgb(234, 244, 251)  support
Rock           #0F1720  rgb(15, 23, 32)  support
Slate          #5B6B7A  rgb(91, 107, 122)  support
Coral          #FF5A3C  rgb(255, 90, 60)  accent
Coral is reserved for one primary action and never used as a brand colour.
Print: use the EPS files; the mark EPS carries the CMYK build.

TYPOGRAPHY
Headings: Poppins 600 and 700. Body: Inter 400, 500 and 600. Figures: tabular numerals.

LOGO USAGE
Do: Keep clear space around the logo, at least the height of the O₂.
Do: Use the approved combinations: colour on white, white on dark, black on light tints.
Do: Keep the proportions and scale from the vector files.
Do not: Distort or stretch
Do not: Recolour
Do not: Rotate
Do not: Add shadows or effects
